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Out of Home

Billboards

Billboards cannot be zapped, turned off or turned over. We offer your brand a public face and strengthen consumers’ perception of its need.






  • High Reach Medium

  • Cost-effective

  • Advertising with no editorial or programming interference

  • No fragmentation or clutter

  • Target market need not subscribe to be exposed to it

  • Medium is the message

  • Permanent presence allows a brand to earn a place in the minds of the consumer




  • How the brand is consumed

  • How the brand works

  • End result/benefit of brand

  • Strategically targets and reaches students on campus in strategic areas – in their natural habitat (we take the message to them)

  • Conveys the right message, to the right audience, at the right time, in the right place

  • Consistently reinforces a message with crisp immediacy

  • Outdoor advertising is a frequency medium = multiple exposures to a message

  • Generation of high levels of advertising awareness and recall

  • Tactical messages can be tailored i.e. A brand could wish student ‘good luck’ for their exams

  • Walk by traffic – opportunity to include more detail than a drive-by Billboard




  • Strategically targets and reaches students on campus in strategic areas – in their natural habitat (we take the message to them)

  • Conveys the right message, to the right audience, at the right time, in the right place

  • Consistently reinforces a message with crisp immediacy

  • Outdoor advertising is a frequency medium = multiple exposures to a message

  • Generation of high levels of advertising awareness and recall

  • Tactical messages can be tailored i.e. A brand could wish student ‘good luck’ for their exams

  • Walk by traffic – opportunity to include more detail than a drive-by Billboard






Details