Billboards
Billboards cannot be zapped, turned off or turned over. We offer your brand a public face and strengthen consumers’ perception of its need.
- High Reach Medium
- Cost-effective
- Advertising with no editorial or programming interference
- No fragmentation or clutter
- Target market need not subscribe to be exposed to it
- Medium is the message
- Permanent presence allows a brand to earn a place in the minds of the consumer
- How the brand is consumed
- How the brand works
- End result/benefit of brand
- Strategically targets and reaches students on campus in strategic areas – in their natural habitat (we take the message to them)
- Conveys the right message, to the right audience, at the right time, in the right place
- Consistently reinforces a message with crisp immediacy
- Outdoor advertising is a frequency medium = multiple exposures to a message
- Generation of high levels of advertising awareness and recall
- Tactical messages can be tailored i.e. A brand could wish student ‘good luck’ for their exams
- Walk by traffic – opportunity to include more detail than a drive-by Billboard
- Strategically targets and reaches students on campus in strategic areas – in their natural habitat (we take the message to them)
- Conveys the right message, to the right audience, at the right time, in the right place
- Consistently reinforces a message with crisp immediacy
- Outdoor advertising is a frequency medium = multiple exposures to a message
- Generation of high levels of advertising awareness and recall
- Tactical messages can be tailored i.e. A brand could wish student ‘good luck’ for their exams
- Walk by traffic – opportunity to include more detail than a drive-by Billboard
